A weed-themed open house was held for a mansion in Los Angeles priced at $3.5 million. Rodeo Realty, the realty group selling the home, and Society Group PR and Mota Group, partnered and held a cannabis open house.
Reportedly, 100 guests gathered for the open house, an event called “The Greenleaf Cannabis Laboratory.” The open house included a table set with CBD-infused gummies, chocolates, edibles, vape pens, and kombucha. Guests could also treat themselves to CBD massages.
Alexander Ali, CEO and founder of Society Group PR, shared with Business Insider, that even though recreational marijuana has been legal for over a year, it appears that people are still wary.
He added,
“So I said, let's brand an entire house with cannabis. We'll put cannabis plants in the MLS photos, we'll have a trimming open house where brokers can get up close and personal with a cannabis plant and learn how to trim and cure it. And then we'll throw a huge party where we have a bunch of cannabis activations from all these new brands and show people the evolution of cannabis.”
Ben Quibrera of Rodeo Realty, also shared with Business Insider, “This cannabis and CBD open house is the tip of the iceberg for luxury real estate in Los Angeles.”
California may have legalized recreational adult use of marijuana, but marijuana remains illegal under federal law and is classified as a Schedule I drug.
All information is for general informational and educational purposes only. Nothing should be interpreted as legal or wellness advice.
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