Surterra Wellness Rebrands into “Parallel”, Debuting ‘Goodblend’ CBD Brand

According to a recent press release, CBD company Surterra Wellness has changed its corporate name to “Parallel.” The name change is effective as of October 7, 2019.

The company focuses on pioneering human-well being through its cannabinoid brands that are based on science and innovative technology. In addition to the announcement concerning the name change, the company also announced that it is introducing a new global retail brand called GoodBlend.

The retailer will be available in multiple markets, and it will enable consumers to find the company’s cannabinoid brands, which are consistent and trusted, according to the press release. The brand’s proprietary consumer brands include Endless Summer, Float, Surterra Wellness, and Coral Reefer.

William Wrigley Jr. the CEO and Chairman of the company, stated in the press release,

“The introduction of our new parent company brand, under the name Parallel, reflects our transformational growth over the past year and our long-term vision.”

Also adding:

“The name Parallel captures our vision for pioneering the use of cannabinoids to enhance the full spectrum of well-being and to help us live healthier and happier lives,” […] “By hiring the best talent, living our values, establishing trusted and recognized brands, leveraging science and technology-based innovation, and demonstrating a relentless focus on execution and continuous improvement, Parallel is meeting consumers wherever they are on their path to improving their health and happiness.”