Mac Anthony True Professional, a MAV Beauty Brand, announced its launched of a Nourishing Hemp Oil collection. The hemp oil collection is now available in Canada at several stores, such as Shoppers Drug Mart and Walmart Canada. The products are formulated from hemp seed and provides men and women with all hair types a hydrating boost.
Marc Anthony Venere, the founder and CEO of MAV Beauty Brands, shared in the press release announcing the launch,
“Since the Canadian government legalized cannabis last year, the idea of cannabis related beauty products is no longer taboo, but rather a rising trend. Consumers are becoming savvier about the many health and beauty benefits that can be extracted from the plant, and increasingly looking for innovative applications in haircare. To match consumer demand, we are introducing a new collection that captures the beauty benefits of hemp seed oil and gives Canadian consumers well-nourished and beautiful hair.”
The new product line is in response to growing consumer interest in hemp-based products and quality hair care solutions. The formulas, such as the Nourishing Hemp Oil collection, features not only hemp oil, but omega fatty acids for healthy hair growth. The formulas are free of silicone to prevent the build up of heavy substances that are not hair friendly.
According to the press release, these are the formulas that are part of the collection:
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